LEA 810 50 - Marketing for Leaders

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  • Week 1: Introduction to Communication in Leadership and Strategic Marketing [unit]

     

    Week 1: Introduction to Communication in Leadership and Strategic Marketing. Effective communication is fundamental to leadership and strategic marketing. In today’s dynamic business environment, integrating communication strategies is essential for achieving organizational goals and building strong stakeholder relationships. In Week 1, we will explore key topics related to Integrated Marketing Communication (IMC), its impact on small and medium-sized enterprises, and the application of contemporary marketing theories.
    Name Description Status Source
    Week 1 Peer-Learning Activity Required drive.google.com Edit Week 1 Peer-Learning Activity Delete Week 1 Peer-Learning Activity
    LEA 810 – Week 1 Student Worksheet Required LEA 810 – Week 1 Peer Learning Worksheet- Communication and Leadership in Digital Marketing.pdf Edit LEA 810 – Week 1 Student Worksheet Delete LEA 810 – Week 1 Student Worksheet
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  • Week 2: Skills for Marketing Professionals [unit]

    Week 2: Skills for Marketing Professionals. In Week 2 of our course, we focus on essential skills that every marketing professional should cultivate to thrive in their careers. The required readings provide valuable insights into effective communication, career development, and the importance of understanding consumer behavior.
    Name Description Status Source
    Week 2 Peer-Learning Activity Required drive.google.com Edit Week 2 Peer-Learning Activity Delete Week 2 Peer-Learning Activity
    LEA 810 – Week 2 Student Worksheet Required drive.google.com Edit LEA 810 – Week 2 Student Worksheet Delete LEA 810 – Week 2 Student Worksheet
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  • Week 3: Speaking Effectively in Marketing Communication [unit]

    Week 3: Speaking Effectively in Marketing Communication. In this week’s session, we aim to hone our communication skills, specifically in marketing, while adapting to the ongoing shifts in the industry. The required reading will set the stage for a productive exploration of how effective communication can shape marketing success in the digital age.
    Name Description Status Source
    Week 3 Peer-Learning Activity Required drive.google.com Edit Week 3 Peer-Learning Activity Delete Week 3 Peer-Learning Activity
    LEA 810 – Week 3 Student Worksheet Required drive.google.com Edit LEA 810 – Week 3 Student Worksheet Delete LEA 810 – Week 3 Student Worksheet
    While focused on a reorder icon, press the Enter key or spacebar to "select" the icon. While a reorder icon is selected, pressing the up and down arrows will change the order of the selected item within the list. Pressing Enter key or spacebar again will drop the selected item at that location in the list.

  • Week 4: Strategic Advertising and the AIDA Model [unit]

    Week 4: Strategic Advertising and the AIDA Model. Week 4 explores Strategic Advertising through the AIDA Model, emphasizing its application in mobile and email marketing. The readings analyze how AI and machine learning enhance consumer engagement and decision-making. Discussions focus on AIDA’s historical relevance and culminate in a synthesis paper that assesses its components and practical marketing insights.
    Name Description Status Source
    Week 4 Peer-Learning Activity Required drive.google.com Edit Week 4 Peer-Learning Activity Delete Week 4 Peer-Learning Activity
    LEA 810 – Week 4 Student Worksheet Required drive.google.com Edit LEA 810 – Week 4 Student Worksheet Delete LEA 810 – Week 4 Student Worksheet
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  • Week 5: Development of a Marketing Plan [unit]

    Week 5: Development of a Marketing Plan. Week 5 focuses on developing a comprehensive marketing plan, incorporating digital marketing strategies to enhance competitive advantage. Readings cover SOSTAC, BCG Matrix, and the 7Ps of marketing, emphasizing their application in various industries. Doctoral Students will conduct a situation analysis, define objectives, and outline tactics in a detailed action plan.
    Name Description Status Source
    Week 5 Peer-Learning Activity Required drive.google.com Edit Week 5 Peer-Learning Activity Delete Week 5 Peer-Learning Activity
    LEA 810 – Week 5 Student Worksheet Required drive.google.com Edit LEA 810 – Week 5 Student Worksheet Delete LEA 810 – Week 5 Student Worksheet
    While focused on a reorder icon, press the Enter key or spacebar to "select" the icon. While a reorder icon is selected, pressing the up and down arrows will change the order of the selected item within the list. Pressing Enter key or spacebar again will drop the selected item at that location in the list.

  • Week 6: Primary and Secondary Research in Marketing [unit]

    Week 6: Primary and Secondary Research in Marketing. This week, we will focus on the importance of primary and secondary data in market research, emphasizing their roles in identifying potential customers and informing business decisions. Key topics include effective strategies for demographic data collection and the benefits and limitations of secondary data sources in market research, highlighting cost and time efficiencies.
    Name Description Status Source
    Week 6 Peer Learning Activity Required drive.google.com Edit Week 6 Peer Learning Activity Delete Week 6 Peer Learning Activity
    LEA 810 – Week 6 Student Worksheet Required drive.google.com Edit LEA 810 – Week 6 Student Worksheet Delete LEA 810 – Week 6 Student Worksheet
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  • Week 7: Interpersonal Communication with Multiple Constituencies [unit]

    Week 7: Interpersonal Communication with Multiple Constituencies. In Week 7, the focus is on interpersonal communication and its impact on marketing practices. Required readings explore customer loyalty, the role of interpersonal communication in marketing, digital marketing implications, and relationship effects in the Nigerian hotel sector. Discussions emphasize integrating communication principles in marketing strategies and adapting to evolving consumer demands.
    Name Description Status Source
    Week 7 Peer-Learning Activity Required drive.google.com Edit Week 7 Peer-Learning Activity Delete Week 7 Peer-Learning Activity
    LEA 810 – Week 7 Student Worksheet Required drive.google.com Edit LEA 810 – Week 7 Student Worksheet Delete LEA 810 – Week 7 Student Worksheet
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  • Course Syllabus

    Name Description Status Source
    LEA 810: Course Syllabus Required lea 810 syllabus on-campus.pdf Edit LEA 810: Course Syllabus Delete LEA 810: Course Syllabus
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  • Assignment Rubrics

    Name Description Status Source
    Assignment Rubrics Required drive.google.com Edit Assignment Rubrics Delete Assignment Rubrics
    Peer Evaluation Rubric Required Peer Evaluation Rubric .xlsx Edit Peer Evaluation Rubric Delete Peer Evaluation Rubric
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  • Templates

    Name Description Status Source
    Lit Review Matrix (Copy) Required Literature Review Matrix_March 30 2024.xls Edit Lit Review Matrix (Copy) Delete Lit Review Matrix (Copy)
    Outline Template (Copy)

    Before writing your synthesis paper, I highly suggest using a literature review outline before writing your paper. Please see this video on how to write this outline: https://youtu.be/_wSegp8-YxM 

         		Required Literature Review Outline .doc Edit Outline Template (Copy) Delete Outline Template (Copy)
    Synthesis Template (Copy)

    Please use this template to avoid common formatting errors in scholarly writing.

         		Required Template_Synthesis paper_June 23 (2).doc Edit Synthesis Template (Copy) Delete Synthesis Template (Copy)
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  • Writing Examples

    Name Description Status Source
    Synthesis Example 1

    Here's a great example of a literature synthesis that you might find helpful. The writer begins with a clear topic sentence that presents their argument. They then skillfully weave together multiple sources to support their argument before providing a smooth transition to the next paragraph.

         		Required Writing Example (1).pdf Edit Synthesis Example 1 Delete Synthesis Example 1
    Synthesis Example 2(Copy)

    Here's another excellent example of a literature synthesis that you might find helpful. The writer begins with a clear topic sentence that presents their argument. They then skillfully weave together multiple sources to support their argument before providing a smooth transition to the next paragraph.

         		Required Writing Example (2).pdf Edit Synthesis Example 2(Copy) Delete Synthesis Example 2(Copy)
    Example of a Literature Review Outline

    This is an example of a literature review outline. Again, I highly suggest you view the videos on creating a concept map and an outline before writing your literature synthesis. 

         		Required Outline Example .pdf Edit Example of a Literature Review Outline Delete Example of a Literature Review Outline
    While focused on a reorder icon, press the Enter key or spacebar to "select" the icon. While a reorder icon is selected, pressing the up and down arrows will change the order of the selected item within the list. Pressing Enter key or spacebar again will drop the selected item at that location in the list.
While focused on a reorder icon, press the Enter key or spacebar to "select" the icon. While a reorder icon is selected, pressing the up and down arrows will change the order of the selected item within the list. Pressing Enter key or spacebar again will drop the selected item at that location in the list.