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    Name Description Status Source
    MKT 640 Brand managment_Syllabus_2024 spring

    You will need to read the syllabus carefully. Please click the link of syllabus explanation video. 

    Regarding the textbook, you have two options:

    1. Rent an e-version:https://www.pearson.com/en-us/subject-catalog/p/strategic-brand-management-building-measuring-and-managing-brand-equity/P200000005947/9780135641316
    2. Rent a paperback version with the option to keep after the rental expires: https://www.pearson.com/en-us/subject-catalog/p/strategic-brand-management-building-measuring-and-managing-brand-equity/P200000005947/9780134892498

     

         		Required MKT 640 Brand managment_Syllabus_Xiaojun Li_0110.pdf Edit MKT 640 Brand managment_Syllabus_2024 spring Delete MKT 640 Brand managment_Syllabus_2024 spring
    While focused on a reorder icon, press the Enter key or spacebar to "select" the icon. While a reorder icon is selected, pressing the up and down arrows will change the order of the selected item within the list. Pressing Enter key or spacebar again will drop the selected item at that location in the list.
While focused on a reorder icon, press the Enter key or spacebar to "select" the icon. While a reorder icon is selected, pressing the up and down arrows will change the order of the selected item within the list. Pressing Enter key or spacebar again will drop the selected item at that location in the list.