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Course Information

Sports Business Management (SM 315)

Term: 2023-2024 Summer

Faculty

James Joseph Mennie
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Description

This course offers a comprehensive study of the business aspects of the sports industry, equipping students with the knowledge and skills to navigate the complexities of sports marketing, event management, sponsorship, branding, and more. Through real-world case studies and practical insights, students will gain a deep understanding of the strategies and practices that drive success in the ever-evolving sports business realm.