Marketing Management (MKT 630)
Term: 2024-2025 Spring
Tue, 6:30 PM - 7:45 PM (3/3/2025 - 4/20/2025) Location: MAIN DEEDS D104
This course provides a detailed overview of how marketing managers make marketing decisions. It examines product and service segmentation strategies, promotion and advertising, new product development, and pricing.